Mike Rogers (he/him) is an award-winning marketing communications specialist whose breakthrough ideas have helped to transform businesses and brands. Having served as the top creative executive for several international advertising agencies as well as owning two advertising think tanks, he credits his many successes to his belief in the power of curiosity.
Mike is a what-if person, who pokes and prods, digging beyond the obvious to find advantage in the new and unexpected. He believes that open minds open doors, and that curiosity leads us down new paths and moves possibilities forward, excavating ideas that deliver increased value to companies, their brands, and the lives of people everywhere.
Mike is known in the industry for his business development skills and is the recipient of major creative and marketing awards and numerous industry accolades for which he credits his client partners who embraced his “thinking different” approach and his better ideas, and better results mantra. He has been called an enemy of the ordinary, which he considers the ultimate compliment, given his belief that only extraordinary ideas and thinking that come from a compelling insight have the power to change human behavior.
Before founding his previous two agencies, Mike was Vice Chairman, Chief Creative Officer of DDB (the agency often depicted in Madmen) as well as Vice Chairman of Dentsu America, (part of the global Japanese holding company).
Mike is best known for creating the famous Baby-in-the-tire campaign for Michelin as well as award-winning campaigns for Volkswagen, Audi, Porsche, Hershey, IBM, and New York State Tourism (I Love New York).
Mike currently serves as a member of the Emerson College Board of Advisors and is on the college’s Board of Trustees’ Investment Committee. He has also served as the Chair of the Dean’s Advisory Council of the Lawrence Herbert School of Communication at Hofstra University. In addition to his current agency responsibilities, Mike is a librettist and lyricist, his latest musical making its debut at festivals around the country.